Volvo’s new XC60 is the perfect mid-size luxury SUV for you
Hindustan Times | Hormazd Sorabjee
Apr 21, 2018 11:40 PM IST
It’s already won a number of accolades including the 2018 World Car of the Year award
Underdogs tend to punch above their weight. They try that much harder, go the extra mile, just to get noticed. That’s what’s happening at Volvo these days. The little known Swedish luxury brand has been living in the shadow of the German triumvirate, Audi, BMW and Mercedes, for far too long but it now wants to step into the spotlight. But to do that, it first has to transform itself from a left-field brand, known for its safe, solid but boring cars, to one that is younger, trendier and at the cutting edge of the latest tech, to catch the attention of new age buyers.
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