Apple iPhone 18 launch highlights: iPhone Duo, Apple's first foldable phone, out; iPhone 18 Pro, Pro Max unveiled

Apple iPhone 18 launch LIVE updates: iPhone Duo India price is ₹299900 onwards

"Others have created foldables that just feel like two phones awkwardly stuck together," Ternus said in a video shown at the Steve Jobs Theater at Apple's headquarters in Cupertino, California, adding that Apple wanted a device with a large display "that feels as natural and intuitive as (the) iPad."

Apple iPhone 18 launch LIVE updates: iPhone Duo is priced $1999 onwards

Apple iPhone 18 launch LIVE updates: Apple has unveiled the iPhone 18 Pro and iPhone 18 Pro Max, with CEO John Ternus leading his first iPhone launch as Apple chief executive. The launch moved quickly, with Apple getting its first major product reveal of the event out of the way in a short time.

iPhone 18 Pro Colours: The iPhone 18 Pro looks very similar to last year’s iPhone 17 Pro. Apple has kept a familiar overall design instead of making a major visual change. Apple is adding two new colours to the iPhone 18 Pro lineup — glacier and burgundy. The iPhone 18 Pro will also come in a larger Pro Max version, giving customers a bigger-screen option.

iPhone 18 Pro gets big upgrades: Ternus said Apple has made “massive advancements” in four major areas of the new iPhone: intelligence, performance, battery and camera.

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Apple iPhone 18 launch LIVE updates: Apple also unveiled a feature aimed at addressing growing concerns over AI-generated and manipulated images. It introduced a new standard it calls "Apple Reference Image" to prove the authenticity of the images taken with the new iPhone 18 Pro cameras and said it will also support the emerging SynthID standard for identifying images that have been created or edited with AI. The Apple Reference Image feature will not be available in the EU or China.

Apple iPhone 18 launch LIVE updates: Ternus touted the iPhone as a personal AI hub that focused on privacy, saying that others wanted to collect and store personal data. "Honestly, trust only goes so far when your data is no longer yours to control," he said. "That's why Apple Intelligence runs on device whenever it can."

Apple's Lilian Rincon, who oversees AI products for the iPhone maker and was recruited from Google earlier this year, described an updated Siri assistant that will work with 300,000 apps at release.

Apple iPhone 18 launch LIVE updates: The Apple foldable phone is real! It’s called iPhone Duo. John Ternus says all other foldable form factors feel like two phones joined together, and ill suited for media consumption and apps.

Apple says this is their thinnest iPhone ever, when unfolded. The hinge mechanism plays a key role in the ergonomics as well as robustness

Apple iPhone 18 launch LIVE updates: Apple CEO John Ternus has launched the iPhone Duo, Apple's first foldable phone.

The foldable phone — a device that will likely start at $2,000 and use the name Duo — represents the largest design change to the company’s flagship product in its history.

Customers can pre-order AirPods 5 with Wireless Charging Case today for ₹17900 with availability in stores beginning Friday, September 18.

Apple iPhone 18 launch LIVE updates: In India, iPhone 18 Pro and iPhone 18 Pro Max will be available in 256GB, 512GB, 1TB, and 2TB storage capacities. Available in burgundy, glacier, silver, and black, iPhone 18 Pro starts at ₹164900 and iPhone 18 Pro Max starts at ₹179900.

Apple iPhone 18 launch LIVE updates: Apple Watch Series 12 and Watch Ultra 4 get three key additions. Apple calls this, a Health Sensing System.

- Electrode surface area is increased for ECG reading

- Photodiodes capture light more efficiently

- Background heart rate reading every 5 seconds, 60x more than before.

Apple says this is the most accurate heart rate sensor in any wearable

Apple iPhone 18 launch LIVE updates: AirPods 5 time now! The open design of the earbud carries forward a rare element in earphones. Noise cancellation sees improvements thanks to a new acoustic architecture, with 50% more noise getting cancelled. Apple Intelligence on the iPhone gets an extended personal context capability on the AirPods 5, hands free. Live Translation remains a priority feature.

Apple iPhone 18 launch LIVE updates: iPhone 18 Pro price begins from $1199 and iPhone 18 Pro Max from $1299.

Apple iPhone 18 launch LIVE updates: The Camera app on the iPhone 18 Pro will be updated bringing new “Pro controls” for photography and videos, such as shutter speed for more motion blur

Apple iPhone 18 launch LIVE updates The camera on the ‘Pro’ phones introduces mechanical variable aperture for the main camera, potentially improving optical depth-of-field control and dynamic range across lighting conditions. This will have a bearing on colour reproduction as well.

From a technology standpoint, mechanical variable aperture is a physical, adjustable iris inside a camera lens that alters the size of the opening to control the amount of light reaching the sensor—unlike fixed apertures that stay the same size of opening.

Apple iPhone 18 launch LIVE updates: First images of the iPhone 18 Pro and iPhone 18 Pro Max. This is the new Burgundy colour, which looks gorgeous, to be honest. Replaces Cosmic Orange as the ‘hero’ colour

Apple iPhone 18 launch LIVE updates: Apple is making a strong pitch for the new Siri and Apple Intelligence models to be able to deliver private, personalised context across devices and apps.

Apple iPhone 18 launch LIVE updates: iPhone 18 Pro and iPhone Pro Max is here! Apple CEO John Ternus unveils iPhone 18 Pro and iPhone 18 Pro Max

Apple iPhone 18 launch LIVE updates: Apple iPhone 18 launch LIVE updates: Indian viewers will have several options to watch the event live. Apple will stream the event through its official website, the Apple TV app and its official YouTube channel. The YouTube stream allows viewers to set a reminder so they receive a notification when the event begins.

Apple iPhone 18 launch LIVE updates: “We want our products to be simple and intuitive” - John Ternus sets the tone for what is to come, and in a way, marks continuity as well in terms of Apple’s hardware approach.

Apple iPhone 18 launch LIVE updates: Apple CEO John Ternus on stage as event begins, all eyes on iPhone 18 Pro launch.

Apple iPhone 18 launch LIVE updates: My expectation is an Apple Watch Series 12 that will be defined more by watchOS additions, and an incrementally updated Watch Ultra 4. I wouldn’t at all be surprised if certain sensors are updated for more accurate health and wellness tracking, as well as unlocking the sort of ‘fitness band’ functionality that has become popular off late

Apple iPhone 18 launch LIVE updates: For viewers in India, the event will begin at 10:30 pm IST on September 9. The event is expected to last around one to two hours, although Apple has not announced an official duration.

Apple iPhone 18 launch LIVE updates: Indian viewers will have several options to watch the event live. Apple will stream the event through its official website, the Apple TV app and its official YouTube channel. The YouTube stream allows viewers to set a reminder so they receive a notification when the event begins.